Entrepreneur Adam Hollander launched White Sands, a tropical island getaway in the metaverse that people can call home.
AUSTIN, Texas — After spending $1.2 million of his own money on tech infrastructure, serial entrepreneur Adam Hollander launched White Sands, a tropical island getaway in the metaverse that people can call home.
“A metaverse is a virtual landscape, a virtual world where you can play and learn and work and interact and trade and do a variety of things that you might otherwise be able to do in the real physical world. We’re really moving as a society toward this The concept of having this digital landscape where you can do these things is a lot like how we moved into using social media,” Hollander said.
The new world consists of 3,000 NFT land plots where users can build their own empires through Minecraft. It will offer 250 pre-built luxury villas available only to current White Sands parcel owners in the coming weeks. Built on top of NFT Worlds, White Sands will soon be connected to thousands of other worlds whose users will be able to roam, interact and enjoy experiences created by White Sands users.
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Included on the roadmap are events like paintball, golf, stand-up comedy, hot air balloon rides and more.
After completing the mint last week White Sands:
- Sold out of all 3,000 NFT lands in 24 hours
- Raised $4.4 million without accepting money from a single investor
- Sold $3.6 million (1,200 ETH) on the secondary market
- Saw holders increase their NFT value by 50%, with 96% still holding
- He hopes to raise another $4 million when the luxury villas are up for sale.
- Increased Discord engagement to 30,000 members with 25,000 Twitter followers
Hollander is a serial entrepreneur who sold his gamification software to Microsoft in 2015, served as Microsoft’s director of gamification, owns a BAYC NFT, and has become a popular NFT influencer who has 25,000 followers on Twitter and has been quoted on many of the top NFT stories in 2022.
“What excites us with White Sands is that we’re creating this gorgeous world and universe in NFT worlds where we’ve built masterplan community houses, land that you can then own and build on. Those will then connect to a whole host of experiences. Whether it’s hot air balloons, jet skis, laser tag, scavenger hunts or virtual shopping. All of this will sit in the heart of White Sands,” Hollander said.
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