AUSTIN (KXAN) — If you have social media, you’re probably already using it.
Have you ever paid attention to how many likes you get on your photos, what your profile picture looks like, or how many friends you have? If so, you care about your digital image and the spaces to do so are growing.
That’s where the metaverse comes in, explained Adam Hollander, an Austin entrepreneur who recently launched an island destination in the metaverse. He says that, like social media at its inception, there is skepticism and confusion about the metaverse at the moment, but he is confident that it will be widely adopted in the future and help people build a digital brand that has become increasingly popular. ever more important.
“It will be your avatar within this metaverse where you have millions, maybe one day billions of people participating and interacting in a digital landscape,” Hollander said.
So you may be wondering: what exactly is the metaverse? Think of it as a digital life. Own a home, buy a dog, invite your friends over, put art on the walls. All the things you can do in real life, you can do in the metaverse, it’s just digital.
Your next question is probably “why?”
Hollander says think about your social media now: the digital version of yourself that you use to keep in touch with people who live far away, to reach people you might not otherwise connect with, and to create an image for yourself. people you may never meet in person.
About 15 years ago, people were asking similar questions about social media and about the metaverse. Why not just call someone, go to their house and talk to them?
“I think there are a lot of people who like to hang out in pretty much the same way that they like to hang out on social media today, because they can connect with groups of people that aren’t accessible to them in their real life. Hollander explained. .
That’s why Hollander says that investments made within the metaverse now will be worthwhile later. Take, for example, NFTs (non-fungible tokens), which Hollander explained as something that “represents foolproof proof of ownership of a digital asset.”
“There are going to be very early adopters, people who are paying attention to this right now. And there will be people who will come into this years later, because they almost feel pressured because there’s so much going on and they feel like they’re missing out. But this is going to pass,” she said.
Hollander last month launched what he and his partner are calling White Sands, a tropical island within the metaverse where people can design and buy luxury homes using any device that can run Minecraft. That space will open to the public in the coming weeks as a way for people to interact with each other and take part in events like golf, monologues and hot air balloon rides.
You can see White Sands in the next video.
“People will be able to come into this world, feel like they own a virtual part of it, and then personalize it, whether it’s through their avatar, furniture, collections, pets, vehicles, and more.” Hollander said.