What is KN Car? 30,000 queries per month Ask Google if it’s Kia

The “KIA” in any other image would probably be less confusing.

courtesy company

The new Kia logo, which some say is too similar

In January 2021, automaker Kia redesigned its previously recognizable circular “KIA” logo, which it had in some format since 1994, with a more stylized representation of the company name.

But the change has absolutely confused potential customers, according to The Drive. And it’s not a small number of people, either.

Some 30,000 people have been searching Google for “KN car” every month since the logo’s debut, according to the outlet, noting that the surge began when the Kia Stinger hit the market with the new logo.

“I just want to emphasize how many people 30,000 really is. That’s 360,000 people every year, 986 people per day, 41 people per hour, or one person every two minutes”, the outlet added.

The new logo was also criticized at the time of its release by some industry outlets. But other experts disagree.

Ed Kim, president and chief analyst of the research and consulting firm, AutoPacific, said Entrepreneur Search traffic from the confusing Kia logo could be working in your favor.

“Yes [the new logo] it’s noticeable enough for people who Google ‘What is this logo?’ I would argue that the logo is really doing its job,” she said. Entrepreneur.

Twitter user Ashwinn Krishnaswamy first stained googling trend

Kia was founded in 1944 and is owned by South Korea-based Hyundai Motor Group. After investing more in the cars, the company mounted a remarkable rebrand, going from an entry-level car in the 2000s to now topping vehicle quality studies, Popular Mechanic noted.

The number of Kia and Hyundai vehicles sold in the US has increased about 61% since 2010, CNBC noted, and the company sold more than 1.4 million cars in the US in 2021, according to industry data. from Cox Automotive, the outlet added.

The company unveiled the new logo in January 2021, saying that “[declared] the future transformation of the brand”.

“The logo’s unbroken, rhythmic line conveys Kia’s commitment to providing moments of inspiration, while its symmetry demonstrates confidence,” the press release added.

The old Kia logo, courtesy of the company.

But it seems that the new logo does not resonate with all customers. As The Drive points out, there are several Reddit threads on the subject.

On the Reddit forum “R/what is this car” (which is for any “unknown vehicle you’d like to identify”), someone posted a Kia with the new logo and someone wrote, “It’s their new logo.”

“Thanks! I don’t think I’m a fan of that,” the original poster responded. Some users said they liked it.

Two of the top-voted comments in another Reddit thread add: “I hate it. Every time I see it, I see KN, not Kia,” and in response, “Same. Had to google KN’s car logo.” to find out what it was.” . I thought it was something new.” Others on Twitter mentions of Krishnaswamy disagree.

Kim, for his part, added that he thought the logo change made sense in the context of Kia’s shift to a reliable car and gained more “pricing power,” particularly with the launch of the highly rated Telluride car model in 2019 for the 2020. market. The 2023 Telluride starts at $35,690.

“I think the logo fits with where the Kia brand is today and where it’s going,” Kim said. “Cars have become much more attractive and even much more luxurious,” she added.

The company did not respond to a request for comment.


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