Make fresh produce easy to see, handle and present, with the pack, label and outer carton considered together.
Tell us the product, selling channel and problem you want to solve. The finer details can follow.
Name the fruit and how you want it packed. A rough count or size range is enough to start.
Tell us where the pack will be sold and how it reaches the shelf.
Describe what is difficult at receiving or on display, such as pack removal, an obscured label or opening access.
Check filling, transport, display, carrying and first opening.
Look at the arriving carton and the way packs are taken out.
Check fruit position, closure and the label area with the intended fill.
Review count, orientation and handling of the outer carton.
Check visibility and stability in the intended shelf position.
Review carrying, opening access and the position of the fruit after opening.
Review which fruit surfaces remain visible from the intended shelf angle.
Check how the fruit sits when the pack is filled, displayed and picked up.
Test the label area on a physical pack. Keep important information away from folds and opening points.
Check where the user grips and opens the pack with the intended label or sleeve in place.
Check how retail packs fit inside cartons and how they are removed or displayed.
Look at how the first pack and the last pack are removed from the carton.
Identify whether packs move individually to the shelf or remain in a display tray.
Keep the pack orientation, count and clearance together when reviewing the outer carton.
Use actual dimensions before comparing pack arrangements.
Compare the reference you have, the part that needs to change and the checks still needed.
Existing reference | Adapt a format | New tooling | |
|---|---|---|---|
| Consider when | An available pack looks close to your fruit and display needs. | A useful starting structure has a specific fit or handling problem. | The required fruit arrangement or pack structure has no suitable starting reference. |
| What changes | Begin with its current structure; discuss fill, label or sleeve placement. | Identify the dimension, support or opening feature to review. Tooling may also need to change. | Develop the structure around the fruit, handling and display requirements. |
| Check on the sample | Fruit support, closure, visible information and shelf position. A close shape does not establish fit. | The changed feature together with closure, label position and the outer carton. | Filled samples through receiving, display and opening before agreeing the final pack. |
Prepare the information needed to compare standard, adapted and new-mould routes.
Let’s look at the packaging question you need to solve.
Discuss your packagingTell us what is difficult at receiving or on display. A BOX can help identify which part of the pack to review first. Start with what you know; photos and a full specification are optional.
Discuss your retail pack
